Most home services marketing agencies move fast and figure it out later. We do the opposite. Every step in our enterprise level home services process and workflow exists for a reason, and each one builds directly on the one before it.

We don't write content before we know what your ideal homeowners are searching for.

We don't launch ads before your team has reviewed and approved every word.

We don't publish a page before the schema is built and QA is done.

This isn't slowness — it's precision, precision in the same way a mason builds a structure that lasts through the test of time.

While rushed marketing produces generic results that puts a home service company’s financial liquidity in jeopardy, it is just like how skimping on the foundation in a home could put it into critical danger of collapsing.

A home service company that skips the research ends up ranking for the wrong terms, spending marketing dollars on the wrong homeowners, and communicating the wrong message.

We take the time upfront to get everything right so that everything we put into the market for the homeowners you want to work with and potential clients actually works. Every item below is a critical step we take in our enterprise grade workflow, in order, where each piece of content moves through the steps taken to ensure that your home services company gets quality content that drives homeowners to your business and your clients get quality content that drives them to want to book your entire calendar.

Get list of services offered, problems addressed, and service packages available.

Prioritize by highest to lowest earning or most to least frequent visits.

Get photos of previously completed projects from the client.

Properly convert the photos.

Properly name the photos.

Give photos alt tags and meta descriptions.

Add the photos to the site.

Add the photos to a page.

Describe the project on the page.

Determine the service area radius — how far the business will travel to serve customers.

Do competitor research.

Do keyword research.

Establish content outline.

Get access to systems.

Interview business owner on specialties and type of work provided.

Rebuild owner/company bio and About Us content.

Redo Google Business Profile.

Start building out citations.

Audit and optimize site speed.

Ensure site is fully responsive on mobile.

Optimize site images.

Make keyword-rich URL that follows correct format — lowercase, hyphens between words, includes location and primary keyword, follows site hierarchy, avoids duplicates.

QA the page URL.

Write SEO-optimized title for page.

Write content for page.

Edit content for page.

Review with business owner for accuracy.

Make any necessary edits.

Review with business owner again for final approval.

Build schema for page.

Publish content and schema to website.

QA content and schema.

Submit page to Search Console.

Apply conversion rate optimization (CRO) strategies to improve page ranking and customer action.

Track SEO results on target search terms.

Report where each page ranks for each search term.

Set up conversion goals for ads.

Build Google Ads for specific pages.

Identify which pages and services to advertise.

Define geographic regions and target radius.

Research and select keywords for each campaign.

Do competitor analysis and research for Google Ads.

Write ad headlines and descriptions.

Build out sitelink extensions — additional links that appear below the ad directing customers to specific pages.

Build out callout extensions — short phrases that highlight key benefits or services.

Build out call extensions — add phone number directly to the ad for one-tap calling.

Build out location extensions — show the business address alongside the ad.

Build out structured snippet extensions — list specific services, job types, or coverage areas within the ad.

Build out image extensions — add visuals to enhance the ad appearance.

Send ad copy to designer for any supporting creative assets.

The designer produces creative assets.

Review ad copy, extensions, and creative with business owner for accuracy and approval.

Make any necessary edits.

Final review with business owner for approval.

Ensure landing page aligns with ad message and call to action.

Build out campaign structure — campaigns, ad groups, and ads.

Set bids, budget, and targeting parameters.

Launch Google Ads.

Monitor performance — impressions, clicks, conversions, and cost per acquisition.

A/B test ad copy and creative to improve performance.

Optimize campaigns based on data — adjust bids, pause underperforming ads, scale winners.

Report on ad-to-customer conversion results.

Build Meta Ads.

Identify specific services, seasonal promotions, and problem types to advertise.

Define geographic regions and target radius.

Set target age range and demographic parameters.

Research audience interests and behaviors for targeting.

Do competitor analysis and research for Meta Ads.

Write ad copy — primary text, headline, and call to action.

Determine ad format — single image, carousel, video, or story.

Send ad copy and direction to designer for creative assets.

The designer produces static images, carousels, or video creative as needed.

If video requires the business owner’s participation, we ask for their participation

Write multiple variations of ad copy for A/B testing.

Review ad copy and creative with business owner for accuracy and approval.

Make any necessary edits.

Final review with business owner for approval.

Ensure landing page aligns with ad message and call to action.

Build out campaign structure — campaigns, ad sets, and ads.

Set campaign objective — leads, traffic, or conversions.

Set budget, bidding strategy, and targeting parameters.

Launch Meta Ads.

Monitor performance — reach, clicks, conversions, and cost per acquisition.

A/B test ad copy, creative, and audiences to improve performance.

Optimize campaigns based on data — adjust targeting, pause underperforming ads, scale winners.

Report on ad-to-customer conversion results.